My Nuggets
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© 2013-25 Coglode

Experience

Friction

We’re less likely to complete a task with each step added

Product Development

Picture Superiority Effect

We remember images far better than words

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Framing

We make very different decisions based on how a fact is presented

Experience

Feedback Loops

We look for information that provides clarity on our actions

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Conversion

Salience

Our choices are determined by the information we're shown

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Experience

Chunking

We process information better when put into small groups

Conversion

Mere Exposure Effect

We like things more as they become more familiar to us

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Product Development

Product-Person Bias

We look for and value human connections in our products

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

No results right now...

...but we're adding all the time