My Nuggets
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© 2013-25 Coglode

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Product Development

Picture Superiority Effect

We remember images far better than words

Conversion

Authority

We have a strong tendency to comply with those in charge

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Experience

Feedback Loops

We look for information that provides clarity on our actions

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Experience

Humor Effect

We’re more motivated by and remember things that make us laugh

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Conversion

Salience

Our choices are determined by the information we're shown

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Friction

We’re less likely to complete a task with each step added

Experience

Chunking

We process information better when put into small groups

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Conversion

Framing

We make very different decisions based on how a fact is presented

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

No results right now...

...but we're adding all the time