My Nuggets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2013-25 Coglode

Product Development

Product-Person Bias

We look for and value human connections in our products

Product Development

Picture Superiority Effect

We remember images far better than words

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Loyalty

Tiny Habits

We're more likely to reach goals when broken down into smaller ones

Conversion

Ownership Bias

We value things more when we feel we own them

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Serial Position Effect

We better remember the first and last items in a list

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Conversion

Salience

Our choices are determined by the information we're shown

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Conversion

Competition

We strive with and against one another for limited resources and status

Experience

Chunking

We process information better when put into small groups

Loyalty

Status

We constantly look for ways to improve how others see us

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Experience

Aggregation Effect

Negative experiences feel less painful overall when they’re bundled together

Loyalty

Entourage Effect

Our status is elevated when we share our VIP treatment

No results right now...

...but we're adding all the time