My Nuggets
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© 2013-25 Coglode

Conversion

Framing

We make very different decisions based on how a fact is presented

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Experience

Feedback Loops

We look for information that provides clarity on our actions

Conversion

Ownership Bias

We value things more when we feel we own them

People Ariely

Dan Ariely

at Duke University

People Mullainathan

Sendhil Mullainathan

at University of Chicago, Booth School of Business

Experience

Measurement Paradox

We enjoy experiences less when we track them

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

Conversion

Centre-Stage Effect

We prefer the middle option in a horizontal set of choices

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

No results right now...

...but we're adding all the time