Sendhil Mullainathan

at University of Chicago, Booth School of Business

Most famous for his book Scarcity on how being poor hinders cognitive ability. He also researched discrimination in hiring and is co-founder of Ideas 42, a non-profit that uses behavioral science to solve social issues.

Sendhil Mullainathan’s [MUH-la-NAY-than’s] findings

The study

Setup

Nuggademic people academic

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Results

np_read_2490885_000000

Sendhil Mullainathan’s [MUH-la-NAY-than’s] findings

• Scarcity impedes unrelated tasks and keeps the poor poor.
Sendhil found that the cognitive ability of sugar cane farmers in India was much lower before their harvest period, when money was tight, than after. When under Scarcity, we're driven to focus on the now, as explained by Present Bias and Delay Discounting.  

Be mindful of the cognitive tax placed on those in a stressed situation, using smart Defaults, shorter, well-chunked forms and reminders to reduce Analysis Paralysis.

“The tug of scarcity can be strong. But understanding its logic can minimize its negative consequences. We can go some way toward “scarcity-proofing” our environment.”

• We're unconsciously racist when hiring
Sendhil did a study on recruitment, where resumes were assigned either a very African American-sounding name or a very White-sounding name. The results showed strong discrimination: white names received 50% more interviews.

Unconscious bias can be reduced by putting systems in place to remove it. New companies, such as Applied are doing just this: removing the candidate’s personal details and allowing the recruiter to focus on the important information.

• Crime can be reduced with behavioral economics
Inspired by Daniel Kahneman's popularized Fast-and-Slow Thinking model, Sendhil co-authored a study on youth crime in Chicago.  It found that promoting reflection on our automatic (System 1) thoughts on risky behaviors by encouraging use of our less spontaneous, more controlled System 2, total arrests dropped by 28-35% and violent crime arrests by 45-50%.

Key Takeaways

Sendhil Mullainathan

at University of Chicago, Booth School of Business

Most famous for his book Scarcity on how being poor hinders cognitive ability. He also researched discrimination in hiring and is co-founder of Ideas 42, a non-profit that uses behavioral science to solve social issues.

Sendhil Mullainathan’s [MUH-la-NAY-than’s] findings

The study

Setup

Nuggademic people academic

Results

Key Takeaways

Sendhil Mullainathan

at University of Chicago, Booth School of Business

Most famous for his book Scarcity on how being poor hinders cognitive ability. He also researched discrimination in hiring and is co-founder of Ideas 42, a non-profit that uses behavioral science to solve social issues.

The study

Setup

Nuggademic people academic

Results

np_read_2490885_000000

In detail

• Scarcity impedes unrelated tasks and keeps the poor poor.
Sendhil found that the cognitive ability of sugar cane farmers in India was much lower before their harvest period, when money was tight, than after. When under Scarcity, we're driven to focus on the now, as explained by Present Bias and Delay Discounting.  

Be mindful of the cognitive tax placed on those in a stressed situation, using smart Defaults, shorter, well-chunked forms and reminders to reduce Analysis Paralysis.

“The tug of scarcity can be strong. But understanding its logic can minimize its negative consequences. We can go some way toward “scarcity-proofing” our environment.”

• We're unconsciously racist when hiring
Sendhil did a study on recruitment, where resumes were assigned either a very African American-sounding name or a very White-sounding name. The results showed strong discrimination: white names received 50% more interviews.

Unconscious bias can be reduced by putting systems in place to remove it. New companies, such as Applied are doing just this: removing the candidate’s personal details and allowing the recruiter to focus on the important information.

• Crime can be reduced with behavioral economics
Inspired by Daniel Kahneman's popularized Fast-and-Slow Thinking model, Sendhil co-authored a study on youth crime in Chicago.  It found that promoting reflection on our automatic (System 1) thoughts on risky behaviors by encouraging use of our less spontaneous, more controlled System 2, total arrests dropped by 28-35% and violent crime arrests by 45-50%.

Pairings

Currently being prepared...

Connected to

Running workshops?

Sendhil Mullainathan

is included in Box One of our physical workshop tool.
is included in Box Two of our physical workshop tool.
Box Two