My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Conversion

Mere Exposure Effect

We like things more as they become more familiar to us

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Conversion

Ownership Bias

We value things more when we feel we own them

Experience

Feedback Loops

We look for information that provides clarity on our actions

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Experience

Measurement Paradox

We enjoy experiences less when we track them

No results right now...

...but we're adding all the time