My Nuggets
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© 2013-25 Coglode

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Product Development

Collection Bias

We have an emotional need to amass sets of related items

Conversion

Competition

We strive with and against one another for limited resources and status

Loyalty

Status

We constantly look for ways to improve how others see us

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Experience

Delay Discounting

We choose smaller, more immediate rewards over greater ones that we need to wait for

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Segregation Effect

Positive experiences feel better overall when we spread them out

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

No results right now...

...but we're adding all the time