My Nuggets
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© 2013-25 Coglode

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

Conversion

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

Branding

Devil Effect

Our perception of a single negative attribute unfairly bleeds into other unrelated areas

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

No results right now...

...but we're adding all the time