My Nuggets
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© 2013-25 Coglode

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Product Development

Picture Superiority Effect

We remember images far better than words

Conversion

Authority

We have a strong tendency to comply with those in charge

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Loyalty

Reciprocity

We’re hardwired to return kindness received

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

No results right now...

...but we're adding all the time