My Nuggets
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© 2013-25 Coglode

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Conversion

Mere Exposure Effect

We like things more as they become more familiar to us

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

Loyalty

Reciprocity

We’re hardwired to return kindness received

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

No results right now...

...but we're adding all the time