My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Conversion

Framing

We make very different decisions based on how a fact is presented

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Conversion

Authority

We have a strong tendency to comply with those in charge

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Conversion

Contrast Effect

We better remember products that stand out from their surroundings

Conversion

Ownership Bias

We value things more when we feel we own them

Conversion

Time Scarcity

We're more likely to act if the clock is ticking…

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

No results right now...

...but we're adding all the time