My Nuggets
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© 2013-25 Coglode

Loyalty

Status

We constantly look for ways to improve how others see us

Conversion

Scarcity

We value things more when they’re in limited supply

Loyalty

Reciprocity

We’re hardwired to return kindness received

Conversion

Framing

We make very different decisions based on how a fact is presented

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Priming

Our decisions are shaped by memories recalled from things just seen or heard

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Product Development

Picture Superiority Effect

We remember images far better than words

Conversion

Authority

We have a strong tendency to comply with those in charge

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Experience

Spacing Effect

We remember things better when repeated over time and across environments

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Branding

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

No results right now...

...but we're adding all the time