Product Development

Provide opportunities to add the giver into the gift

Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?

Gifts are such personal gestures, but they could bring us even closer, by allowing the giver to express themselves more and become a larger part of the gift itself.

Currently, when we send gifts, we can sometimes create a personal note, but beyond that, there is little we can do.

High quality product companies should allow the giver more creative control of the gift, allowing them to choose from a variety of packaging options, scents, colours or custom-printed features that allow the giver to be better-represented within the gift, making them truly unique each time.

Digital product companies needn't lose out - offering the ability to let gift-givers record surprise audio or video messages that are unlocked by the receiver when they click the button in the email.

Gifts should celebrate the bond between two people, so we should design experiences that unlock and explore this natural yet powerful desire to connect, physically or digitally.

https://knackshops.com offers a great example of how to do it well.

Product Development

Provide opportunities to add the giver into the gift

Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?

Gifts are such personal gestures, but they could bring us even closer, by allowing the giver to express themselves more and become a larger part of the gift itself.

Currently, when we send gifts, we can sometimes create a personal note, but beyond that, there is little we can do.

High quality product companies should allow the giver more creative control of the gift, allowing them to choose from a variety of packaging options, scents, colours or custom-printed features that allow the giver to be better-represented within the gift, making them truly unique each time.

Digital product companies needn't lose out - offering the ability to let gift-givers record surprise audio or video messages that are unlocked by the receiver when they click the button in the email.

Gifts should celebrate the bond between two people, so we should design experiences that unlock and explore this natural yet powerful desire to connect, physically or digitally.

https://knackshops.com offers a great example of how to do it well.

Product Development

Provide opportunities to add the giver into the gift

Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?

Gifts are such personal gestures, but they could bring us even closer, by allowing the giver to express themselves more and become a larger part of the gift itself.

Currently, when we send gifts, we can sometimes create a personal note, but beyond that, there is little we can do.

High quality product companies should allow the giver more creative control of the gift, allowing them to choose from a variety of packaging options, scents, colours or custom-printed features that allow the giver to be better-represented within the gift, making them truly unique each time.

Digital product companies needn't lose out - offering the ability to let gift-givers record surprise audio or video messages that are unlocked by the receiver when they click the button in the email.

Gifts should celebrate the bond between two people, so we should design experiences that unlock and explore this natural yet powerful desire to connect, physically or digitally.

https://knackshops.com offers a great example of how to do it well.

Hungry for more?

What's Cooking?

Improvement

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After ten years, just who is behind Coglode?
This week
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Feature

Interactive Defaults Tool released
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This week
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Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
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Cure

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Cancelling Amazon Prime - An interactive, behavioural remedy
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New Nugget In The Wild

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New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
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Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
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Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
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Figma Behavioral Design System released
Figma Behavioral Design System released
This week
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Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
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Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
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New Nugget In The Wild

Reframing service fees as benefits
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This week
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Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
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Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
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Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
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New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
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Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
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New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
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This week
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Improvement

Improved persistent login pane
Improved persistent login pane
This week
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New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
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