in times of uncertainty and major personal or social change, those in control or whom we look up to can provide powerful guidance.

Who in your domain is seen as a respected authority figure? How can you use such respected role models to help provide reassuring clarity and steer people though?

If you already have an authority figure in place, consider increasing their exposure and connection to the public for a length of time, subject to the specific situation. Increase the frequency of any AMAs and interviews, have authority figures reaffirm the mission and roadmap, using the opportunity not just to navigate difficulty or change, but to offer an exciting path forward that firstly acknowledges the change but then also re-aligns and re-directs the group.

After all, a wise man once said, "never waste a crisis".