My Nuggets
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© 2013-25 Coglode

Experience

Feedback Loops

We look for information that provides clarity on our actions

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Product Development

Goal Priming

When we’re reminded of our aims, we're more motivated to reach them

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Conversion

Salience

Our choices are determined by the information we're shown

Pricing

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Pricing

Zero Price Bias

We value something more when free over very cheap

Conversion

Contrast Effect

We better remember products that stand out from their surroundings

No results right now...

...but we're adding all the time