My Nuggets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2013-25 Coglode

Conversion

Mere Exposure Effect

We like things more as they become more familiar to us

Pricing

Boundary Pricing

We're more likely to upgrade if the base price feels closer

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

Product Development

Afterlife Effect

We recycle more when shown what the product will become

Conversion

Salience

Our choices are determined by the information we're shown

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Status Quo Bias

We tend to stick with our previous choices, even if the alternatives might be better

No results right now...

...but we're adding all the time