My Nuggets
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© 2013-25 Coglode

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Branding

Rhyme As Reason Effect

Rhyming statements that you hear, they are seen as more sincere

Experience

Humor Effect

We’re more motivated by and remember things that make us laugh

Conversion

Metaphorical Shortcut

New or complex ideas are easier understood through existing ones

Conversion

Framing

We make very different decisions based on how a fact is presented

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Loyalty

Reciprocity Decay

Our desire to give back wanes rapidly with time

No results right now...

...but we're adding all the time