How are you currently showing your suite of options? If you're looking to display options horizontally, supercharge the right centre option by giving it more visual prominence.

Normally, this is done with contrast against other options to the left and right, drawing our attention in to the centre.

However, you may also want to explore how enhanced imagery for the centre option can also emphasise this choice. For instance, show a larger image for the centre option than those to the left and right.

As well as visual contrast and enhanced imagery, you may also show an additional piece of information for this middle option.

Why are you emphasising this middle option over the others?

Is it the best value, most popular, or best for beginners?

Use this to guide what information you surface for the middle option.