My Nuggets
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© 2013-25 Coglode

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Conversion

Commitment

Once we’ve made a public statement, we make consistent decisions to support it

Loyalty

Reciprocity

We’re hardwired to return kindness received

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Product Development

Picture Superiority Effect

We remember images far better than words

Experience

Humor Effect

We’re more motivated by and remember things that make us laugh

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Conversion

Scarcity

We value things more when they’re in limited supply

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

No results right now...

...but we're adding all the time