My Nuggets
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© 2013-25 Coglode

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Product Development

Picture Superiority Effect

We remember images far better than words

Product Development

Analysis Paralysis

Our capacity to process information and make decisions reduces with each made

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Conversion

Authority

We have a strong tendency to comply with those in charge

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Experience

Autonomy Bias

We have a deep-seated need to control our situations

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Product Development

Sunk Cost Bias

We’re unable to let go of our past bad investments, even if it makes sense to do so

No results right now...

...but we're adding all the time