My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Picture Superiority Effect

We remember images far better than words

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Availability Bias

Our judgements are heavily influenced by what comes to mind more easily

No results right now...

...but we're adding all the time