My Nuggets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2013-25 Coglode

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Loyalty

Reciprocity

We’re hardwired to return kindness received

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

Conversion

Scarcity

We value things more when they’re in limited supply

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Conversion

Curiosity Effect

We're driven to seek missing info that closes our knowledge gap

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

No results right now...

...but we're adding all the time