My Nuggets
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Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Conversion

Reactance

We’ll do the opposite from what we’re asked if we’re pushed too hard

Conversion

If-Then Plans

If in this scenario, we then plan to do that, we'll more likely reach our goals

Conversion

Salience

Our choices are determined by the information we're shown

Experience

Friction

We’re less likely to complete a task with each step added

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

No results right now...

...but we're adding all the time