My Nuggets
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© 2013-25 Coglode

Loyalty

Status

We constantly look for ways to improve how others see us

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Conversion

Loss Aversion

We feel more negative when losing something than positive when we get it

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Loyalty

Rewards

We change our behavior when given gifts that reinforce actions and goals

Loyalty

Limited Access

We place greater value in things when there are barriers placed around them

No results right now...

...but we're adding all the time