Conversion

Offer multiple moments to reminisce past experiences

If we enjoy being reminded of past, positive experiences we've had, how can we spread these out in small drips over time?

Whether you're selling a holiday, a training course or a fun day out, even when the experience has been and gone, we all seek out opportunities to recall the positive memories.

Travel companies can share nostalgic moments of past trips. For instance, if I'd booked a flight to Japan in Spring, it might be nice to send me a lovely reminder of the seasonal cherry blossom every 3 months after the trip. This would create positive recall and keep the travel brand front of mind, more deeply associating it with the experience. When it was time to book again for next year, the travel company would become the obvious choice to create brand new memories in Japan.

Similarly, a training company can create stronger knowledge recall by reminding trainees of what they'd learnt long after attending the training day, as well as triggering positive, nostalgic feelings for the event. Pithy, memorable or humourous mantras that were shared on the day could be easily repeated in marketing messaging, for instance.

Just because something ends, doesn't mean we need to let go of it. Moreover, great past experiences yearn to be segregated and repeated in our minds for a long time thereafter.

Conversion

Offer multiple moments to reminisce past experiences

If we enjoy being reminded of past, positive experiences we've had, how can we spread these out in small drips over time?

Whether you're selling a holiday, a training course or a fun day out, even when the experience has been and gone, we all seek out opportunities to recall the positive memories.

Travel companies can share nostalgic moments of past trips. For instance, if I'd booked a flight to Japan in Spring, it might be nice to send me a lovely reminder of the seasonal cherry blossom every 3 months after the trip. This would create positive recall and keep the travel brand front of mind, more deeply associating it with the experience. When it was time to book again for next year, the travel company would become the obvious choice to create brand new memories in Japan.

Similarly, a training company can create stronger knowledge recall by reminding trainees of what they'd learnt long after attending the training day, as well as triggering positive, nostalgic feelings for the event. Pithy, memorable or humourous mantras that were shared on the day could be easily repeated in marketing messaging, for instance.

Just because something ends, doesn't mean we need to let go of it. Moreover, great past experiences yearn to be segregated and repeated in our minds for a long time thereafter.

Conversion

Offer multiple moments to reminisce past experiences

If we enjoy being reminded of past, positive experiences we've had, how can we spread these out in small drips over time?

Whether you're selling a holiday, a training course or a fun day out, even when the experience has been and gone, we all seek out opportunities to recall the positive memories.

Travel companies can share nostalgic moments of past trips. For instance, if I'd booked a flight to Japan in Spring, it might be nice to send me a lovely reminder of the seasonal cherry blossom every 3 months after the trip. This would create positive recall and keep the travel brand front of mind, more deeply associating it with the experience. When it was time to book again for next year, the travel company would become the obvious choice to create brand new memories in Japan.

Similarly, a training company can create stronger knowledge recall by reminding trainees of what they'd learnt long after attending the training day, as well as triggering positive, nostalgic feelings for the event. Pithy, memorable or humourous mantras that were shared on the day could be easily repeated in marketing messaging, for instance.

Just because something ends, doesn't mean we need to let go of it. Moreover, great past experiences yearn to be segregated and repeated in our minds for a long time thereafter.

Hungry for more?

What's Cooking?

Improvement

After ten years, just who is behind Coglode?
After ten years, just who is behind Coglode?
This week
Feb 2024

Feature

Interactive Defaults Tool released
Interactive Defaults Tool released
This week
Jan 2024

Coglode Live

Defaults Live video and deck now available
Defaults Live video and deck now available
This week
Jan 2024

Cure

Cancelling Amazon Prime - An interactive, behavioural remedy
Cancelling Amazon Prime - An interactive, behavioural remedy
This week
Aug 2023

New Nugget In The Wild

How new browser Arc overcomes Status Quo bias with Boosts and Zaps
How new browser Arc overcomes Status Quo bias with Boosts and Zaps
This week
Jul 2023

New Cheat Sheet

New "Overcoming Risk Aversion" Cheat Sheet
New "Overcoming Risk Aversion" Cheat Sheet
This week
Jul 2023

Feature

Cheat Sheets redesigned - Includes Checklists
Cheat Sheets redesigned - Includes Checklists
This week
Jun 2023

Coglode Live

Self-Expression Live video and deck now available
Self-Expression Live video and deck now available
This week
May 2023

Coglode Live

Self-Expression Live event announced
Self-Expression Live event announced
This week
Apr 2023

Coglode Live

Feedback Loops video and deck now available
Feedback Loops video and deck now available
This week
Apr 2023

Feature

Figma Behavioral Design System released
Figma Behavioral Design System released
This week
Apr 2023

Feature

Figma Behavioral Design System sneak-peek
Figma Behavioral Design System sneak-peek
This week
Apr 2023

Coglode Live

Feedback Loops Live event announced
Feedback Loops Live event announced
This week
Mar 2023

Coglode Live

Prospect Theory video and deck now available
Prospect Theory video and deck now available
This week
Mar 2023

New Nugget In The Wild

Reframing service fees as benefits
Reframing service fees as benefits
This week
Mar 2023

Feature

Cookbook for Teams announced
Cookbook for Teams announced
This week
Mar 2023

New Nugget In The Wild

Deliveroo's tipping system, behaviourally deconstructed
Deliveroo's tipping system, behaviourally deconstructed
This week
Feb 2023

Improvement

Nuggets In The Wild component redesigned and rebuilt
Nuggets In The Wild component redesigned and rebuilt
This week
Feb 2023

Feature

Completed core of forthcoming Nuggets Library for Figma
Completed core of forthcoming Nuggets Library for Figma
This week
Feb 2023

New Nugget In The Wild

Flora case study into overcoming stagnant social proof
Flora case study into overcoming stagnant social proof
This week
Feb 2023

Coglode Live

Open Access Prospect Theory Event added
Open Access Prospect Theory Event added
This week
Feb 2023

New Nugget In The Wild

Case study that reframes product waste into a playful second life for cats
Case study that reframes product waste into a playful second life for cats
This week
Feb 2023

Improvement

Improved persistent login pane
Improved persistent login pane
This week
Feb 2023

New Pairing

New combo of Nuggets that reinforce the 'best' choice centrally
New combo of Nuggets that reinforce the 'best' choice centrally
This week
Feb 2023