850,000 teachers' retirement plans were assessed. Each teacher's main decision was to divide their pension between two funds: one low risk (bonds) and one high risk (stocks). They could switch between the two at no cost.
Results found that despite the massive differences in rates of return between the two funds, only 20% ever switched from their initial fund allocation.
What's the status quo in your situation?
Build a strategy around identifying and removing the practical and emotional switching costs that are preventing change.
Make it exciting!
It isn't enough to just remove the barriers. Offer a Contrasting view of the net gain of the change, painting a clear, positive picture with a personalized Goal Prime showing them how their life will be better.
You’re setting them everywhere, sometimes without thinking. These strongly influence the status quo. What new behavioral goal are you looking to foster in your users? Update your defaults to suit.
No results right now...
...but we're adding all the time
Coglode Cookbook
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