My Nuggets
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© 2013-25 Coglode

Product Development

Picture Superiority Effect

We remember images far better than words

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Conversion

Framing

We make very different decisions based on how a fact is presented

Conversion

Authority

We have a strong tendency to comply with those in charge

Experience

Chunking

We process information better when put into small groups

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Conversion

Dynamic Norms

We’re more likely to change if we can see a new behavior developing

Conversion

Salience

Our choices are determined by the information we're shown

No results right now...

...but we're adding all the time