My Nuggets
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© 2013-25 Coglode

Experience

Humor Effect

We’re more motivated by and remember things that make us laugh

Pricing

Decoy Effect

We’re more likely to buy B over A by adding C to make B look more attractive

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Experience

Present Bias

What we want now is often the opposite of what we aspire to in the future

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

Branding

Self-Expression

We constantly seek out ways to communicate our identity to others

No results right now...

...but we're adding all the time