My Nuggets
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© 2013-25 Coglode

Pricing

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Conversion

Ownership Bias

We value things more when we feel we own them

Product Development

Collection Bias

We have an emotional need to amass sets of related items

Loyalty

Reciprocity

We’re hardwired to return kindness received

No results right now...

...but we're adding all the time