Create a one-of-a-kind product feeling
Even though we value product customisation, we crave a uniqueness to what we own. How can you make one-offs a reality?
Allowing customers to tailor your product to their needs is central to feelings of meaningful ownership and long-term attachment to the brand.
However, if you allow for an IKEA effect in your product, how can you underline its uniqueness in your messaging? Letting customers know what is uniquely theirs and no-one else's will enrich the creative process further and heighten perceived value.
Create a one-of-a-kind product feeling
Even though we value product customisation, we crave a uniqueness to what we own. How can you make one-offs a reality?
Allowing customers to tailor your product to their needs is central to feelings of meaningful ownership and long-term attachment to the brand.
However, if you allow for an IKEA effect in your product, how can you underline its uniqueness in your messaging? Letting customers know what is uniquely theirs and no-one else's will enrich the creative process further and heighten perceived value.
Create a one-of-a-kind product feeling
Even though we value product customisation, we crave a uniqueness to what we own. How can you make one-offs a reality?
Allowing customers to tailor your product to their needs is central to feelings of meaningful ownership and long-term attachment to the brand.
However, if you allow for an IKEA effect in your product, how can you underline its uniqueness in your messaging? Letting customers know what is uniquely theirs and no-one else's will enrich the creative process further and heighten perceived value.
Related Pairings
Related Pairings
Related Pairings
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Work directly with me
As the creator of Coglode, I'll be bringing all my behavioural tools to a small number of external projects this year.
