My Nuggets
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Loyalty

Endowed Progress Effect

We reach our goals faster when we have help getting started

Conversion

Zeigarnik Effect

Incomplete tasks weigh on our minds until done

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Conversion

Centre-Stage Effect

We prefer the middle option in a horizontal set of choices

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...but we're adding all the time