My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Loyalty

Status

We constantly look for ways to improve how others see us

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Loyalty

Reciprocity

We’re hardwired to return kindness received

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Picture Superiority Effect

We remember images far better than words

No results right now...

...but we're adding all the time