My Nuggets
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© 2013-25 Coglode

Branding

Storyteller Bias

We’re more persuaded by and better recall those who tell stories

Loyalty

Reciprocity

We’re hardwired to return kindness received

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Loyalty

Status

We constantly look for ways to improve how others see us

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Certainty Effect

We crave clarity over chance and make costly sacrifices to get it

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

No results right now...

...but we're adding all the time