My Nuggets
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© 2013-25 Coglode

Conversion

Scarcity

We value things more when they’re in limited supply

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Conversion

Framing

We make very different decisions based on how a fact is presented

No results right now...

...but we're adding all the time