My Nuggets
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© 2013-25 Coglode

Conversion

Limited Choice

We’re more likely to decide when the options are sensibly restricted

Conversion

Foot In The Door

Making a small commitment now makes us more likely to agree to a greater one later

Conversion

Scarcity

We value things more when they’re in limited supply

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

No results right now...

...but we're adding all the time