My Nuggets
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© 2013-25 Coglode

Conversion

Social Proof

We copy the behaviors of others, especially in unfamiliar situations

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Pricing

Round Pricing Preference

We prefer and trust whole numbers over those ending in a 9

Loyalty

Status

We constantly look for ways to improve how others see us

Branding

Fluency Shortcut

Statements that are easier to understand are more believable

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Afterlife Effect

We recycle more when shown what the product will become

Conversion

Salience

Our choices are determined by the information we're shown

No results right now...

...but we're adding all the time