My Nuggets
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© 2013-25 Coglode

Conversion

Framing

We make very different decisions based on how a fact is presented

Product Development

Risk Aversion

We don’t like uncertainty and generally stick to what we know

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Product Development

IKEA Effect

We’ll pay disproportionately more for something we’ve helped create

No results right now...

...but we're adding all the time