My Nuggets
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© 2013-25 Coglode

Experience

Prospect Theory

A loss hurts more than an equal gain feels good

Conversion

Framing

We make very different decisions based on how a fact is presented

Conversion

Default Effect

We tend to accept the option pre-chosen for us

Pricing

Anchoring

What we see first affects our judgement of everything thereafter

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Experience

Surprise Effect

We respond well to positive, unexpected, personal gestures

No results right now...

...but we're adding all the time