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Explore a world of behavioural creativity

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

Snack on Nuggets

The latest behavioural research turned into powerful, practical bites of data.


Master the complex, connected world of behavioural insights with ease


Discover unique Nugget pairings for better, more nuanced problem-solving

Product Development

Offer a mix of constant and changing choices

In our product choices, we humans crave a complex mix of familiarity and newness. We know what we like, but we're also keen to seek out new experiences.

Where can you offer this mix of constant and variable product choices to users?


Solve problems fast by outcome or emotion with our powerful Nuggets Cheat Sheets groupings + deepdives

What they say

“This is behavioural science with super powers.

If you’re building software products, you totally need this in your life 😍”

Mat Cropper
Group Product Manager

“A pioneering product in behavioural science.

Beautiful, elegant and a joy to use.”

Nitish Upadhyaya
Senior Innovation Manager
Allen & Overy

“A game-changer.

There’s simply nothing else like this on the market.”

Craig Watson
Product Lead, Premium

We do the finding, reading and distilling, so you can focus on the applying!


Explore a world of behavioural creativity

Get notified when we launch

Launch Progress...

Accredited Coglode Trainers


Early Access

Official Launch