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Cookbook

Explore a world of behavioural creativity

A unique compendium of the latest behavioural insights, distilled, applied and combined to strengthen your ideas

Snack on Nuggets

The latest behavioural research turned into powerful, practical bites of data.

Explore

Navigate the complex, connected world of behavioural insights with ease

Combine

Discover unique Nugget pairings for better, more nuanced problem-solving

Product Development

Offer a mix of constant and changing choices

In our product choices, we humans crave a complex mix of familiarity and newness. We know what we like, but we're also keen to seek out new experiences.

Where can you offer this mix of constant and variable product choices to users?

...and Cheat!

Solve problems fast by outcome or emotion with our powerful Nuggets Cheat Sheets groupings + deepdives

We do the finding, reading and distilling, so you can focus on the applying!

Cookbook

Explore a world of behavioural creativity

Join the Early Access Waitlist

Beginner

“I’m new and just curious...”

Cookbook access
+ A sampling of Nuggets
+ A new Nugget each month

Pro

"I've been waiting for this. Give me those Nuggets already!"

Full Cookbook access
+ All Nuggets
+ Academic data
+ Key Takeaways
+ Nugget Pairings
+ Cheat Sheets
+ Your Nuggets Collection
+ Priority event access

1% of fees are donated to The Conversation Trust  
Because disinformation is dangerous

Individual

£240 / year
Get Cooking

Team

All sizes
Enquire

Cookbook Early Access

Be the first to unlock your behavioural toolkit

Prices Ex-VAT *Early Access only

You will get

All Nuggets

Academic data

Key takeaways

Nugget Pairings

Cheat Sheets

Your Nuggets

Nuggets In The Wild

Priority content requests

Updated monthly

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Starter

6 months

£35/m

£210

Get Cooking

Save 25%

Main

12 months

£25/m

£300

Get Cooking

Save 50%

Banquet*

36 months

£15/m

(£180/yr) £540

Get Cooking

Snack

On Nuggets: Bite-sized behavioural research papers

Search

Quickly find the right Nugget with our dynamic search tool

Explore

Easily navigate the complex world of behavioural insights

Combine

Discover Nugget pairings to solve problems behaviourally

Collect

Start building up your own library of key Nuggets

Cheat!

Solve problems fast with our powerful groupings