Compliance
How to reduce car tax avoidance
14%
increase in tax payments
How to reduce car tax avoidance
How persuasive, timely photos of one’s own car boosts tax payments
Key ingredients
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Recipe
1
First, let's look at loss
How can we highlight that feeling?
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1
Control
American Pepperoni
Classic crust pizza with pepperoni, cheese, topped with hot peppers
Portion size:
Small
£11.03
£
Quantity:
-
1
+
Add to basket
2
Default Effect
American Pepperoni
- from £11.03
Classic crust pizza with pepperoni, cheese, topped with hot peppers
Portion size:
Small
£11.03
£
Quantity:
-
1
+
From £11.03
Add to basket
3
Default + Social Proof
American Pepperoni
- from £11.03
Classic crust pizza with pepperoni, cheese, topped with hot peppers
Portion size:
Regular
£
Quantity:
-
1
+
From £11.03
Add to basket
4
Default, Social + Centre Stage
American Pepperoni
- from £8.40
Classic crust pizza with pepperoni, cheese, topped with hot peppers
Portion size:
Small
£
Quantity:
-
1
+
From £8.40
Add to basket
Results
What can we learn from this Recipe?
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