My Nuggets
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© 2013-25 Coglode

Product Development

Confirmation Bias

We look for information that supports our existing beliefs and ignore what doesn’t

Experience

Peak-End Rule

We remember an experience by its peaks and how it ended

Branding

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

No results right now...

...but we're adding all the time