My Nuggets
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© 2013-25 Coglode

Branding

Nostalgia Effect

Thinking about the past makes us want to spend more now

Branding

Halo Effect

We incorrectly transfer judgements of known attributes onto other unrelated or unknown ones

Conversion

Salience

Our choices are determined by the information we're shown

No results right now...

...but we're adding all the time