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Coglode Academy

London, UK

Training

Graduate with everything you need to understand and apply behavioural insights

Based on the training we’ve delivered to
Net Promoter Score
9.2
/ 10
Based on 183 reviews
In one energizing day, you'll

Understand

The meaning, nuances and links between core cognitive principles

Develop

A set of best practices on the art of applying them

Obtain

A full set of Nuggets to apply behavioural insights to your work

What our past graduates say...
Joyce Mak
Senior UX Designer,
Deloitte

The balance between theory, case studies, group exercises and feedback was spot-on! It's been one of the most engaging and rewarding sessions I've experienced. Looking forward to using these lovely Nuggets in workshops to come!

philip eeles
Co-founder,
Honest burgers

I've always loved Coglode and am fascinated by all the research coming out, but coming to the Academy was on another level. Can't wait to put into practice some of the principles I've learnt here...

Rebecca Pate
Product Owner,
John Lewis

Incredible what you can learn in a day! Coglode Academy is well worth the investment. I took away so many insights and ideas that I can instantly apply to my work.

Benjamin Parry
Design Researcher,
Clearleft

I had an absolute ball at Coglode Academy! It was really great to get stuck into the Nuggets. I loved the bridge between research and product design and really looking forward to using them in my work…

Joseph Van der Wee
Tech Lead,
Capgemini

I came away from Coglode Academy equipped with a new set of tools and excited to put them into practice. The course was delivered in a very engaging way, with a perfect balance between learning the theory behind cognitive principles and how to apply them.

luke hay
UX CONSULTANT,
Fresh egg

A really well-thought-out and well-delivered day. Lots of practical takeaways and one of the few training courses which is guaranteed to change the way I work on projects in the future.

Steven Collings
Head of Data, Zoopla

Coglode Academy gives structure and logic to seemingly open ended problems. As someone who can sometimes over do the information gathering and analysis it was really powerful to be able to pick a few paths and know that there's empirical reason behind my choices.

Roman Repovas
Promotions Manager,
All Stars Group

When the experience was so positive throughout, it is difficult to pin-point the most enjoyed feature, but the learned ability of actually applying the insights into practice is what will bring the most value in the longer-run.

Ed Lyon
UX Researcher, Trustedhousesitters

Coglode Academy is probably the most thoroughly-planned course I've attended. I can genuinely say the day was fun, informative and I found it so inspirational!

Flavio Lamenza
Senior UX Designer,
Vodafone

Amazing way to learn and apply behavioural insights. Super fun day with you all.

Naomi Cauchi
Training EXEC., British Venture Capitalists

Scientific research can be daunting and time consuming yet it's crucial for any decision making process. Coglode perfectly solves this by making research digestible, equipping us with the tools to apply it. Engaging, dynamic and so much fun!

Carlos saba
Co-founder,
happy startups

I loved it! I came away with lots of learnings and new ideas to use in and for HSS. A really great mix of practical methods and inspirational case studies from the real world.

Lucia Perez
Freelance UX Researcher

I loved how you structured the day and your ability to share and communicate the knowledge contained within the Nuggets; they are like gold to me now!

James Schock
Project Manager, Tilt

The Academy and the tools itself were the perfect balance of creatively scientific and scientifically creative!

Joost Jongbloed
CEO and Co-Founder, Gradient

One of the most valuable workshops we've ever had! Thanks so much Jerome and Roxy!

Steven Tran
Business Intelligence Analyst, Cazoo

A very informative, insightful and fun day! I joined knowing very little about behavioural research but now have the knowledge and confidence to understand and start applying it to my work. I couldn't recommend the Academy more highly!

Richard Humphris
CEO, Polygon

An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy.

Lindsay scott
Financial Consultant

One of the best and most practical workshops I've attended on behavioural science. If you're interested in understanding how people make decisions and designing around this, you should definitely attend.

Intimate

We limit classes to 20 attendees to create a highly engaging and warm environment

Practical

We use real world case studies throughout to ground your learning in reality

...and fun!

Learning needn’t be dull. You’ll leave Coglode Academy buzzing and inspired!

"The balance between theory, case studies, group exercises and feedback was spot-on! It's been one of the most engaging and rewarding sessions I've experienced. Looking forward to using these lovely Nuggets in workshops to come!"Joyce Mak, Senior Experience Designer, Deloitte
"A really well thought out and well delivered day. Lot's of practical takeaways and one of the few training courses which is almost guaranteed to change the way I work on projects in the future."Luke Hay, UX Consultant, Fresh Egg
“Coglode Academy gives structure and logic to seemingly open ended problems. As someone who can sometimes over do the information gathering and analysis it was really powerful to be able to pick a few paths and know that there was empirical reason behind your choices.”Steven Collings, Head of Data, Zoopla
“Scientific theory and research can be daunting and time consuming yet it's crucial to include in any decision making process. Coglode perfectly tackles this problem by connecting users with digestible research and equips students with the methods and tools to apply it. The course was engaging, dynamic and so very fun!”Naomi Cauchi, Training Executive, British Venture Capitalists Association
“When the experience was so positive throughout, it is difficult to pin-point the most enjoyed feature. Would have to say that the learned ability of actually applying the insights into practice is what will bring the most value in the longer-run.”Roman Repovas, Promotions Manager, All Stars Group
“Coglode Academy is probably the most thoroughly planned course I've attended. I can genuinely say the day was both fun and informative and I found it inspirational.”Ed Lyon, UX Researcher, Trustedhousesitters
"I loved how you structured the day and your ability to share and communicate the knowledge contained within the Nuggets; they are like gold to me now!"Lucia Perez, Freelance UX Researcher
“The Academy and the tools itself were the perfect balance of creatively scientific and scientifically creative!”James Schock, Project Manager, Tilt
"Amazing way to learn and apply behavioural insights. Super fun day with you all."
Flavio Lamenza, Senior UX Designer, Vodafone
"One of the most valuable workshops we've ever had! Thanks so much Jerome and Roxy!"Joost Jongbloed, CEO and Co-Founder, Gradient
"A very informative, insightful and fun day! I joined knowing very little about behavioural research but now have the knowledge and confidence to understand and start applying it to my work. I couldn't recommend the Academy more highly!”Steven Tran, Business Intelligence Analyst, Zoopla
"An amazing workshop. Anyone running a business or startup, I highly recommend you go to Coglode Academy."Richard Humphris, CEO, Polygon
"Had an absolute blast of a day gleaning knowledge Nuggets out of stars Jerome and Roxy. Fantastic day at Coglode Academy!!" 
Benjamin Leveritt, Designer / Developer, Etch
GET STARTED WITH FOREST

Get and learn how to use Nuggets

All attendees will be presented with a full box of Nuggets.
Existing Box One owners will be presented with Box Two.

Find out more
Coglode’s modular and highly interactive programme
Graduate with everything you need to understand and apply behavioural insights
Introduction to Behavioural Economics
Get up to speed regarding the fundamentals of behavioural economics
Best Practices
Learn how to avoid “dark patterns” and apply behavioural principles with nuanced finesse
Behavioural Testing
Determine how to perform behavioural experiments to validate ideas
Combining principles
Discover how principles relate to one another and can be combined for maximum impact
Behavioural Analysis
Learn how to diagnose business problems through a behavioural lens
Behavioural Prioritisation
Understand how to set the key behavioural drivers of a project  
Graduation ceremony
Receive your Nuggets and graduate from Coglode Academy  
Join Coglode's founders online for our next training!
Everything needed to understand and apply behavioural insights:
  • Full day training with Coglode's Co-Founders in a small group
  • Box One of Coglode Nuggets (or Two if you have Box One!)
  • Methods for applying behavioural principles to your work
  • A deep understanding of the forces that shape behaviour
  • Ability to create ideas that will effectively change behaviour
  • Real case studies that show the impact of behavioural science
JUNE
10
Wednesday
Sold out
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Coglode training online

June 10 Sold out

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Private Training

Get your entire team thinking and designing behaviorally

Foundational

Behavioral Insights Programme

• Understand the power of behavioural research
• Use Nuggets to effectively apply behavioural principles 
• Learn how to combine principles for maximum impact 
• Gain a set of best practices for applying insights
• A box of Nuggets for each team member 

  • Understand the power of behavioral research
  • Use Nuggets to effectively apply behavioral principles
  • Learn how to combine principles for maximum impact
  • Gain a set of best practices for applying insights
  • A box of Nuggets for each team member

Advanced

Experimental Mindset Programme

• Hone skills for combining and applying principles artfully  
• Develop the mindset needed to apply behavioural principles
• Learn how to run an effective behavioural experiment
• A box of Nuggets for each team member

  • Hone skills for combining and applying principles artfully
  • Develop the mindset needed to apply behavioral principles
  • Learn how to run an effective behavioral experiment
  • Apply behavioral principles to a live project
  • A box of Nuggets for each team member
“Awesome. Helped bake behavioral insights into our design process.”
Craig Watson, Product Owner, Growth Team 
Duration
1 day
Capacity
up to 100
Price
from £5450

One-day workshop

With Coglode's CEO, Jerome Ribot

Core understanding of behavioural economics 1hr
An introduction to the world of behavioural research, and why it's so powerful for business.
Introducing Nuggets 30m
A brief introduction to Nuggets, how they work and a first hands-on. 
Nuggets warm-up with Kelly’s Cupcakes 1hr
A warm-up task to create familiarity with Nuggets, rapidly consuming and applying them to solve the problems of a fictional business.
Solving problems behaviourally 3hrs
Using Nuggets to create a series of behaviourally-led ideas to help solve three pre-defined design challenges your organisation currently face.
Behavioural Tools 45m
Demonstration of supporting frameworks to integrate behavioural research into your team's existing design processes.
Behavioural Forum 30m
Open discussion with the team regarding best practices. The aim is to equip entire teams to confidently use behavioural research every day on their projects.

Nuggets Box One

All the core principles, painstakingly distilled for instant impact

We've spent over 10,000 hours these past two years finding, reading and translating the most important and influential behavioural research, so you don't have to.

Box One offers the foundational behavioural knowledge your team can use straight away for design workshops and planning sessions to build better products.

"It's the first time I've seen behavioural science turned into a workshop-style toolkit that you can use to build better, more effective products."

Jaz Blakeston-Petch, Product Owner, National Lottery UK

Nuggets Badges

Document your behavioural concepts

When the design team come up with concepts for the product, highlighting the behavioural principles behind their ideas is essential.

We've created Nuggets Badges for you to use as part of the digital design documentation process. This reusable .Sketch document is included as part of the Training package.

“LOVE the sketch badges.
These are great - I'll be adding these to our process”

Craig Watson, Product Owner, Spotify

Behavioural Design for Agile Teams

Defining stories & features behaviourally

To ensure that behavioural thinking is a consideration within agile teams, we've created Product Feature cards.

These allow Product Owners to define and clearly communicate the relevant behavioural insights to the design team, on a feature-by-feature basis.

“Setting behavioural priorities is vital. However, each feature that a product owner is looking to build has its own behavioural consideration. Highlighting the behaviour in an agile way like this is both incredibly powerful and helpful for the production team.”

Brad Legge, Head of Production, ribot

A behavioural toolkit for world-class teams

Leading product design teams, like those at Spotify use Coglode’s behavioural toolkit to help create award-winning products that users love.

Our Training package contains everything your team need to weave behavioural thinking throughout your own processes and create better products too.

Package includes

  • Full-day team workshop
  • w/ Coglode CEO. 10+ years experience
  • Guided application on live projects
£3950
Starting price
Enquire
Fully booked until Mid-May
Other Rates *
Quarterly behavioural facilitation
4x half-day team support sessions
£1250 x 4
Behavioural consultancy
Hands-on project support on a day-by-day basis
£1800
* For Coglode's creator, Jerome Ribot - UK & EU only - Submit requests via contact form below

Common Questions

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Enquiries

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Events

2020 workshops

4-7 FEB
New York
Private workshops
10-17 FEB
Los Angeles
Private workshops
27 FEB
London
Private workshops
19 MAR
London
Microsoft Reactor
23 MAR
London
Coglode Academy
Past workshops
5 Dec
Chicago
Private workshops
9-10 NOV
Tokyo
UX Days Special
25 NOV
London
Coglode Academy
17-19 SEPT
Copenhagen
Design Matters
7 AUG
Brighton
Coglode Academy
19 JUN
Brighton
Coglode Academy
29-31 MAY
London
UX LONDON
5-7 APR
Tokyo
UX DAYS TOKYO
29-31 MAR
Seoul
UX DAYS SEOUL
8 MAR
Brighton
Coglode Academy
11 DEC
Brighton
Coglode Academy
19-29 NOV
Sydney
Private workshops

Future-proofing

Beyond onboarding, we offer 3 types of support.

Lead

1-to-1 behavioural training sessions, enabling C-level individuals to make better decisions.

Change

On-going support to ensure best-practice adoption of behavioural research within your processes.

Inspire

An refreshing, thought-provoking and unique addition to your existing Innovation Day schedule.