Coglode Proudly presents

Figma Behavioral Design System

Back up your ideas with evidence

Use BEHAVIOuRAL Science

Stop good ideas falling flat

Annotate with rigour

Easily reference behavioural science in your design work

Be more persuasive

Turn hunches into more objective, evidence-backed decisions

Communicate clearly

A common behavioural language your whole team can use

nugget badges are BEHAVIOuRALLY-designed

Like this.

Justify your designs

For example...

From our recent deconstruction on how clothing marketplace Vinted reframes costs as benefits

What's included?

50+ Nuggets Badges

A comprehensive suite of curated Behavioural Science concepts to give you all you need to get started.

Expertly-distilled

Nuggets Badges are carefully designed to have just the right level of information whilst preventing overwhelm and confusion.

Cookbook-connected

All Nuggets conveniently link back to Cookbook for those needing more data, takeaways and case studies.

2 core flavours and a sweet of sizes.

From tall to small

Classic

For when you’re just communicating the insight

Annotation

Extra features for explaining with multiple Nuggets

120
80
64
48
32

Classic

For when you’re just communicating the insight

120
80
64
48
32

Annotation

Extra features for explaining with multiple Nuggets

32
48
64
80
120
Variants, Booleans, Auto-layout 3.0...

They're flexible.

Color-coded by use

Branding

From tone of voice, to perceptions, to how memorable you are, these Nuggets deal with how you present yourself.

Product Development

Building a good product is hard, with many pitfalls along the way. These Nuggets explore the barriers as well as the opportunities to break new ground.

Loyalty

One-time events are one thing, but how do you keep people coming back for more? These Nuggets focus on creating long-term behavior change.

Pricing

Money talks and how you “set up your stall” greatly affects perceptions of value. These Nuggets look at the world of pricing through a behavioural lens.

Conversion

These Nuggets can help improve successful onboarding, adoption of new products and processes, and ultimately increase your metrics.

Groups

Though we like to think we act alone, others have a great influence on our decisions, for better or worse...

Experience

BeSci is as much about understanding how people feel as it is about why they’re doing what they’re doing. These Nuggets explore such relationships.

Other?

Our network of Nuggets on Cookbook are constantly evolving. Watch out for new categories down the years...

And now?

It's time to...

Our tools are USED BY THE WORLD’S BEST CREATORS