Product Development

Use distinction to foster uniqueness

We're hardwired to spot what stands out from the crowd. How might your product range make use of this?

There are many ways to convey scarcity. If you have a range of products that are all similar in visual characteristics, consider exploring how a limited edition can feel especially valuable through the use of contrast. A rare black item amongst an otherwise white collection.

Where can you use contrast both dramatically and sparingly to harness its unique power?

Related Pairings