There are many ways to convey scarcity. If you have a range of products that are all similar in visual characteristics, consider exploring how a limited edition can feel especially valuable through the use of contrast. A rare black item amongst an otherwise white collection.
Where can you use contrast both dramatically and sparingly to harness its unique power?
Not all aspects of an upcycled or pre-owned item are valued equally. Some require sensitive communication...
Giving and receiving gifts can be a deeply personal experience. How can you surface these connections in your products?
Even though we know what we like, we also favour some choice variability. How can you satisfy both needs at the same time?
Even though we value product customisation, we crave a uniqueness to what we own. How can you make one-offs a reality?