If you're in the early stages of launching your product, your early adopters matter. They care deeply about your brand, believe in what you do, and are willing to take a risk and invest early before anyone else.
The early feedback from this small cohort is incredibly important, both financially and psychologically. Before moving ahead, take time to celebrate this phase together in playful, surprising ways that reinforce the value of what your product does.
Let's try it here and use Coglode Cookbook as an example.
We have 5x bundles of Box One and Two Nuggets to give away, worth £890+VAT each.
If you've found this pairing in time, go to the Nuggets page, add both boxes and use the code "PEAKRECIPROCITY" at checkout.
Update: All 5 Easter Eggs have now been found but use the secret code 'RECIPROCITY' at checkout for a nice gift.
What's new feels safer when guided by relative experts. How can you use others' wisdom to get people off on the right foot?
Drip-feeding information is key for retention and recall. What crucial knowledge can you spread out over time?
Social norms help guide us in times of uncertainty. What well-trodden steps can people take first with you?