Common wisdom suggests you should provide as much value within the first few engagements with your product. However, people will eventually adapt to its merits.
Where can you bury hidden joys, perhaps unlocked after a certain timeframe or number of uses, to foster a deeper connection and renewed sense of wonder with your product?
We're hardwired to overvalue what we can get right now. Where can you give the gift of immediacy?
We hate missing out on what we could have had. How can you reassure people with a dose of future certainty?