Learning

Make unfamiliar concepts easy to understand and connect to

New technologies often come with many benefits, but can be confusing. Metaphors provide a great way to overcome confusion...

Unfamiliar, hard-to-understand concepts will always trigger uncertainty.

How can you simplify messaging to ease cognitive processing and therefore familiarity?

For particularly-new ideas, how might you use existing metaphors to allow people to easily relate?

Related Pairings

No other Pairings right now...