Written content that is vast in length has the capacity to overwhelm us. Recognise that even our most devoted readers are time-poor, seeking to extract meaning and learnings from our work with as little effort as possible.
Make it easy for them to get the key points.
Magazines Harvard Business Review and Delayed Gratification do this well, offering distilled summaries of long-form content for the time-poor.
Where can you provide bold, identifiable summaries of your key points? The longer or more dense the content, the more this is necessary.
When making choices, we more easily process visual over text-based information. Where can you provide more helpful imagery?
Easy-to-understand straplines or slogans are powerful. But how can you supercharge them with bold imagery?
Positive memories are rarely experienced in isolation. How might you enrich the past by fostering shared recollection?