Habit-forming

Provide aspirational, future-focused reminders to overcome short-termism

Our short-termism often trumps our future aspirations. Where can you remind people now of their goals to offset this?

Our disposition to focus on the near term can cause us all sorts of problems: over-spending because we feel low, making poor diet decisions because we're tired, not going for that run today because it might rain...

Banks, supermarkets, health apps, you can all help here. Consider including reference somewhere in your digital experiences to our own aspirational goals.

For instance, UK supermarket Waitrose might recommend us healthy options if it knows a little of our goals. The shopping experience could change, surfacing our goals at key decision points, or offering a basket-specific 'healthier substitutes' page prior to checkout with accompanying copy like "Be more you with the following healthy substitutes".

Importantly, such goals should be explicitly chosen by the user. But, once defined, timely nudges to remind and steer better behaviour become possible.

What are users' high level goals in your product?

In what situations are users most likely to deviate away from them?

Where therefore can you help them make better decisions by gently reminding them of their own future aspirations?

They will thank you for doing so.

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